SKAdNetwork (StoreKit Ad Network) is Apple’s system for measuring ad performance on iOS in a privacy-preserving way—introduced as part of the shift away from user-level tracking after App Tracking Transparency. It’s basically Apple’s answer to: “How do advertisers know an ad worked without tracking the person who saw it?” 1) The core idea Instead of telling advertisers: “User X saw ad Y and installed app Z” SKAdNetwork only tells them: “An install happened, attributed to ad campaign Y” …but: • no personal identity • no device ID (like IDFA) • no cross-app tracking data So it’s aggregated, delayed, and anonymised attribution. 2) How it works (step-by-step) Step 1: Ad impression / click A user sees or clicks an ad inside an app on iOS. The ad network registers: • campaign ID • ad network ID • basic metadata But not the user identity. Step 2: App install happens If the user installs the advertised app within a time window, iOS records: “This install is associated with campaign X” But agai...
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