Scroll through Facebook, X, TikTok or Instagram and you can encounter hundreds of accounts presenting themselves as news. Some look remarkably professional. Others appear to be little more than a logo, a dramatic headline and a constant stream of political stories. They may call themselves independent media. Alternative media. Citizen journalism. Breaking news. But who actually runs them? Who owns the website behind the Facebook page? Who registered the company? Who are its directors? Who pays for the operation? Who controls the advertising? And are several apparently independent news outlets actually connected to the same people? In an age when a social-media post can reach hundreds of thousands of people within hours, these questions have become increasingly important. And surprisingly often, the answers are publicly available. The brand may not tell you much One of the easiest mistakes to make is to treat a media brand as though it were a person. A page might have a name suggesting ...
Follow the Clues. Challenge the Narrative.