When you read a news story online, it can feel as though you are encountering an individual journalist making an individual editorial decision. But what happens when the same corporate group owns more than 120 news, entertainment and specialist brands? What happens when that company has national newspapers, regional newspapers, websites, magazines, social-media accounts, video teams, newsletters and subscription products — all operating within the same corporate structure? And what happens when that company openly describes its strategy in terms of audience reach, engagement, technology, artificial intelligence, video, subscriptions and distribution? This is the world of Reach plc. Reach is the company behind some of Britain's best-known newspapers, including the Daily Mirror, Daily Express, Daily Star and Daily Record. It also owns a huge regional network including Manchester Evening News, Liverpool Echo, Birmingham Mail, WalesOnline, MyLondon, BelfastLive and numerous other titl...
Follow the Clues. Challenge the Narrative.